Innermost protein will now be a permanent fixture at one of Dubai’s most luxurious hotels.
The brand has signed a major deal that will see its top-rated blend, The Strong Protein, stocked at the spa of St. Regis Downtown Dubai.
Boasting six treatment suites, floatation pod therapy, and sensory-themed experiences, the famed St. Regis spa is at the pinnacle of the city’s health and wellness scene.
Now, Innermost protein will provide a premium recovery option for those seeking the ultimate holistic experience.
Innermost Protein x St. Regis Downtown Dubai
Announcing the partnership, Innermost’s founder and CEO, Shivraj Bassi, wrote: “Big news from Downtown Dubai!
“Innermost is now officially available at St. Regis Downtown Dubai — one of the most iconic and luxurious destinations in the city.
“When I first started Innermost, the vision was simple: create a brand that empowers people to feel their best — physically and mentally — with health supplements that actually work.
“Fast forward to today, and I’m standing inside St. Regis Downtown Dubai, looking at Innermost on their shelves. It’s surreal.
“To see our brand stocked in one of the most iconic luxury destinations in the UAE is a proud moment — not just for me, but for our entire team and the incredible community that supports us every step of the way.”

Offering a stacked roster of science-backed supplements that range from energy boosters to nootropic capsules, Innermost has achieved global success by leveraging natural ingredients and making total wellness broadly accessible.
Innermost protein delivers 34g of casein protein per serving, alongside a health dose creatine, antioxidant-rich berries, and magnesium.
“Wellness and luxury don’t have to exist in different worlds,” Bassi continued. “This partnership is proof of that.
“From London to Dubai and beyond, we’re continuing to build something meaningful — one city, one partnership, one person at a time.
“A big thank you to the team at St. Regis Hotels & Resorts and in particular their amazing Spa Director, Venera Guseynova.
“Thank you for believing in our brand and helping us bring the Innermost experience to an audience that values quality, performance, and purpose.
“This marks another exciting step on our journey as we continue to grow across the UAE and beyond.”
READ MORE: HYROX x GymNation Classes: The Ultimate Fitness Race Has A New Home In The Middle East