Your quick guide to the Dubai Muscle Show location, timings, and what’s on this year.
If you’re already counting down to the Dubai Muscle Show, you’ll want all the key details sorted before the big weekend arrives.
From where it’s happening to when doors open, this quick guide breaks down everything you need to know about the Dubai Muscle Show location, timings, and the huge line-up of events waiting for you this year.
Dubai Muscle Show Location
The Dubai Muscle Show location for 2025 is the South Halls at the Dubai Exhibition Centre in Expo City Dubai. It’s a huge, modern venue that fits the energy of the event perfectly.
You can drive there and make use of Car Parks B and C, where free parking is available all weekend. Shuttle buses will be running regularly between the parking zones and the main entrance, so getting in is quick and easy even when it’s busy.
If you’re travelling by public transport, you can take the Metro to the Expo 2020 station on the Red Line, then follow the short route signs to the venue.
Everything is well organised, so however you get there, this year’s Dubai Muscle Show location makes enjoying the event simple.
Inside, you’ll find massive exhibition spaces packed with brands, stages for competitions and demonstrations, and dedicated areas for workouts and athlete meet and greets.
The atmosphere is unreal from the moment you walk through the doors, with music, energy, and the constant buzz of people chatting about training, nutrition, and everything in between.
Dates and Timings
The Dubai Muscle Show 2025 takes place from 24 to 26 October, and doors open daily at 10:00 AM before closing at 7:00 PM.
Each day is packed with back-to-back talks, Q&A sessions, competitions, and meet & greets, so it’s worth arriving early and planning your day in advance.
The best thing to do is check the official Dubai Muscle Show website to find the exact times of the sessions you’re interested in, and build your own personal itinerary from there.
What’s On at Dubai Muscle Show 2025
Once you step inside the Dubai Muscle Show location, it’s non-stop action.
The main highlight is the Dubai Muscle Classic, one of the region’s biggest bodybuilding competitions. It’s run in partnership with the IFBB Pro Elite and the Emirates Bodybuilding Federation, with a massive AED 70,000 in prize money and 17 Pro Cards up for grabs.
Expect a serious display of physique, discipline, and dedication as competitors battle it out for the top titles.
Another huge draw is Muscle Talks, a series of live sessions featuring some of the biggest names in fitness and bodybuilding.
You can listen to athletes, influencers, and coaches share stories, training tips, and nutrition advice.
It’s an amazing opportunity to hear straight from the people shaping the industry right now.
If you prefer a bit more action, the combat and functional fitness zones have you covered. Team Nogueira will be hosting the Future Champions Arena, where you can watch live bouts and demos in MMA, boxing, Muay Thai, and Brazilian Jiu-Jitsu.
HYROX will also be bringing their HYROX 365 experience powered by GymNation, which is all about testing endurance, power, and determination in a competitive but fun setting.
Then there’s the exhibition itself, where more than 400 brands from around the world will be showing off the latest in supplements, gym equipment, apparel, and wellness tech.
You’ll find exclusive product launches, interactive stands, and plenty of free samples to take home. Big-name athletes like Chris Bumstead and Big Ramy have appeared at past shows for meet and greet sessions, and fans can expect even more huge guests this year.
It’s the kind of place where you could end up chatting to a world champion one minute and trying a new pre-workout the next.
Final Thoughts
The Dubai Muscle Show 2025 is shaping up to be a massive weekend for fitness fans across the UAE and beyond. With its central Dubai Muscle Show location at Expo City, packed schedule, and buzzing atmosphere, it’s easily the biggest fitness event in the region.
Whether you’re a bodybuilder, a CrossFitter, a gym newbie, or just curious about the fitness world, there’s something here for you. Mark the dates, plan your visit, and get ready for three days of serious muscle motivation in Dubai.
SEE ALSO: Dubai Muscle Show
