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Inside Hack You Media — Mike Thurston’s New Podcast Venture With Bioniq Founder

Mike Thurston has teamed up with Vadim Fedotov, founder of Bioniq, to launch Hack You — a next-generation media platform based in Dubai. Positioning itself as a global authority on elite performance, Hack You Media aims to move beyond surface-level…

Gymshark Onyx 5.0 Vanishes in Minutes — But It Might Not Be Over Yet

In a world where nothing feels certain, you can count on three things: death, taxes — and Gymshark Onyx 5.0 selling out at lightning speed. The most anticipated drop of 2025 didn’t just break the internet — it beat it.…

Gymshark Onyx Launches Early at Dubai Mall

Dubai Gets the Jump on Gymshark Onyx With Exclusive In-Store Drop

Everything You Need to Know About the Gymshark Onyx Second Drop The Gymshark Onyx hype has officially landed in the UAE — and Dubai fans just scored an exclusive first look. As the rest of the world counts down to…

Andrew Jacked Books Mr. Olympia Spot with FIBO Win

Andrew Jacked bounced back from a shaky start to claim the 2025 FIBO Pro title – and with it, a coveted spot at this year’s Mr. Olympia. The Mona Lisa of muscle entered the pre-judging round looking a touch off…

Everything You Need to Know About HYROX Abu Dhabi – The Ultimate Fitness Race

HYROX Abu Dhabi: What You Need to Know About the Ultimate Fitness Challenge For the first time ever, the ultimate fitness race is coming to Abu Dhabi. That’s right – the HYROX roadshow is making its debut in the UAE’s…

Gymshark Dubai Mall: Ben Francis Takes Us Behind the Scenes of Epic Launch

Gymshark Dubai Mall: A Game-Changing Move for the Global Fitness Icon Gymshark founder and CEO Ben Francis has dropped exclusive behind-the-scenes footage from the landmark Dubai Mall store launch. In January, Ben flew out to Dubai to cut the ribbon…

What Exactly Is The Ktchn Fitness Dubai? We Found Out

The Ktchn Fitness Dubai is one of the city’s hottest new training spots – but what exactly is it? Let’s get one thing straight from the jump: it has nothing to do with food. The name is a clever nod…

Viral Singing Sensation Abdu Rozik Partners With iPRO Hydrate As Official Brand Ambassador

Global social media sensation Abdu Rozik has linked up with iPRO Hydrate as an official brand ambassador. The Tajikistani singer, actor, boxer, and all-round star captured the hearts of millions when he burst onto the scene in 2019. His journey…

Why Runners Are Turning to iPro Hydrate for Smarter Hydration

iPro Hydrate Is Fast Becoming the Go-To Choice for Health-Conscious Runners – Here’s Why Running is very much in vogue right now. If you don’t know someone gearing up for a marathon, the chances are you’re training for one yourself.…

Innermost Protein Now Available At St. Regis Downtown Dubai

Innermost Protein Now Available At Luxurious Dubai Hotel

Innermost protein will now be a permanent fixture at one of Dubai’s most luxurious hotels. The brand has signed a major deal that will see its top-rated blend, The Strong Protein, stocked at the spa of St. Regis Downtown Dubai.…