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Gymshark Dubai Mall: Ben Francis Takes Us Behind the Scenes of Epic Launch

Gymshark Dubai Mall: A Game-Changing Move for the Global Fitness Icon Gymshark founder and CEO Ben Francis has dropped exclusive behind-the-scenes footage from the landmark Dubai Mall store launch. In January, Ben flew out to Dubai to cut the ribbon…

What Exactly Is The Ktchn Fitness Dubai? We Found Out

The Ktchn Fitness Dubai is one of the city’s hottest new training spots – but what exactly is it? Let’s get one thing straight from the jump: it has nothing to do with food. The name is a clever nod…

Viral Singing Sensation Abdu Rozik Partners With iPRO Hydrate As Official Brand Ambassador

Global social media sensation Abdu Rozik has linked up with iPRO Hydrate as an official brand ambassador. The Tajikistani singer, actor, boxer, and all-round star captured the hearts of millions when he burst onto the scene in 2019. His journey…

Why Runners Are Turning to iPro Hydrate for Smarter Hydration

iPro Hydrate Is Fast Becoming the Go-To Choice for Health-Conscious Runners – Here’s Why Running is very much in vogue right now. If you don’t know someone gearing up for a marathon, the chances are you’re training for one yourself.…

Innermost Protein Now Available At St. Regis Downtown Dubai

Innermost Protein Now Available At Luxurious Dubai Hotel

Innermost protein will now be a permanent fixture at one of Dubai’s most luxurious hotels. The brand has signed a major deal that will see its top-rated blend, The Strong Protein, stocked at the spa of St. Regis Downtown Dubai.…

HYROX x GymNation Classes are coming to the Middle East

HYROX x GymNation Classes: The Ultimate Fitness Race Has A New Home In The Middle East

HYROX x GymNation Classes Coming to the UAE and Saudi Arabia in Huge Multi-Year Deal GymNation has announced a major multi-year deal to bring HYROX training centres to the Middle East. The agreement will see the popular gym chain become…

Spinneys Dubai 92 Cycle Challenge is Back for 2025!

If you’re a fan of cycling then you’re bound to know about the Spinneys Dubai 92 Cycle Challenge, and chances are you’re already pretty excited about the fact that the 2025 event is just around the corner. That’s right, the…

How Lumen Can Help Bust Through a Weight Loss Plateau

A weight loss plateau is the most frustrating thing ever. You’re eating right, hitting the gym, doing all the “right” things, but the scale just won’t budge. Sound familiar? If you’re stuck in a weight loss plateau and have no…

Reset Your Metabolism with the Lumen Device

The Lumen device can help you reset your metabolism so you can finally feel in control of how your body uses the fuel you feed it – here’s how: If you’ve been struggling with energy slumps, stubborn weight gain, or…

The Turf Games Fittest In The City is back in Dubai for 2025

The Turf Games Fittest in the City (FITC) series is coming back to Dubai in 2025. The flagship event will be the fifth stop on the FITC roadshow and the final one of the 2024/25 season. Teams from Sydney, Glasgow,…