Global social media sensation Abdu Rozik has linked up with iPRO Hydrate as an official brand ambassador.
The Tajikistani singer, actor, boxer, and all-round star captured the hearts of millions when he burst onto the scene in 2019.
His journey to internet stardom began by singing on the streets and in markets to earn money – a far cry from the celebrity-studded life he leads today.
Now, every A-lister wants a photo with him, and his camera roll reads like a who’s who of global fame – with Cristiano Ronaldo, Kim Kardashian, and Eminem all making appearances.
With just shy of 8 million Instagram followers, over 996,000 on TikTok, and plenty more across other channels, Abdu Rozik has navigated a harsh upbringing to become a global inspiration – not just across the Middle East, but around the world.
Living in Dubai, Rozik has now joined forces with iPRO Hydrate to help the better-for-you brand expand its reach in the region.
The partnership is expected to amplify iPRO’s mission to bring smarter hydration to the masses, with the Indian market also firmly in the brand’s sights.
Speaking on the deal, Lucy Darrall, iPRO’s UAE Country Director, said: “We are absolutely delighted to welcome Abdu Rozik to the iPRO family.
“Abdu embodies positivity, resilience, and a strong connection with his audience, which aligns perfectly with iPRO’s values.
“We look forward to creating fun and engaging content together, bringing our hydration to life for the Middle East audience and beyond.”
iPRO Hydrate x Abdu Rozik
Originally founded in the UK, iPRO Hydrate made its UAE debut in 2022 and hasn’t looked back since.
Its flagship product – a clean, scientifically formulated hydration drink – is packed with electrolytes, added vitamins, and stevia for natural sweetness.
The bottles have become a go-to for runners, fitness lovers, and anyone looking to hydrate without the usual artificial nasties.
Rozik’s own story makes this partnership especially fitting. As a child, he suffered from rickets – a condition that stunted his growth. Standing at 94cm (just over three feet), the now 21-year-old has faced more than his fair share of adversity.
From bullying to a gruelling 150-minute commute to school, his journey from street singer to global icon is the stuff of legend. And now, with iPRO Hydrate by his side, the next chapter is already off to a winning start.
READ MORE: Why Runners Are Turning to iPro Hydrate for Smarter Hydration
