Business tips, banter, and brutal honesty – James Smith is bringing it all to Dubai Active 2025.
Get ready Dubai, because James Smith is coming back to shake things up. This October, the straight-talking coach who built a global community by cutting through the nonsense is hosting his Business Mentorship Live session right inside Dubai Active.
It’s happening on Sunday 26 October 2025 from 9:00 AM to 2:00 PM at the Dubai Exhibition Centre, Expo City. So, if you’ve ever wanted to pick the brain of one of the fitness industry’s biggest names, this is your shot.
James Smith Mentorship Live
This is not your usual sit-and-listen type of event. James Smith likes things interactive, fast-paced, and brutally honest. You can expect open discussions, real questions, and some tough love about what it actually takes to run a business that works online. The best bit? It’s not just for personal trainers.
James Smith has made it clear that anyone looking to grow their business online is welcome. Whether you’re a PT, a coach, a creator, or someone with an idea that needs direction, this masterclass will cover the essentials.
Think social media strategy, email marketing that actually converts, and how to automate your sales so you can spend less time glued to your phone and more time doing what you love.
What to Expect from James Smith
James Smith’s whole brand is about keeping things simple and effective. So he’ll walk you through how to build systems that actually run, rather than chasing every new trend that pops up online.
Expect loads of actionable advice you can take home that day, not vague motivation that fades the minute you leave.
He’s also known for encouraging questions, challenges, and debate. So don’t expect to sit quietly in the back row. This is your chance to put your ideas forward, ask what’s holding you back, and get real-world answers from someone who’s done it all.
Beyond the Masterclass
Once the Business Mentorship wraps up, the fun keeps going. Every attendee gets full three-day access to Dubai Active, which runs from 24 to 26 October. That means you can check out back-to-back workouts, inspiring talks, and over four hundred fitness brands, including James Smith’s own Neutonic.
After the masterclass, you can also swing by the Neutonic booth for an exclusive meet and greet with James Smith. It’s the perfect moment to grab a photo, say thanks, or ask that one question you didn’t get to during the session.
And if you’re sticking around later, there’s even a post-event get-together for all mentorship attendees. Because let’s be honest, what’s a big weekend without a drink and a bit of networking after?
Why You’ll Want to Be There
Dubai Active is already packed with energy every year, and adding James Smith into the mix is only going to make it even better. It’s one thing to watch his content online, but seeing him live is a whole different experience. He’s engaging, funny, and completely unfiltered. You’ll laugh, take notes, and probably leave with more ideas than you can jot down.
It’s also a great opportunity to meet other like-minded people who are working towards similar goals. Business owners, coaches, and creators from all over the region will be there, which means you’ll leave with new contacts as well as fresh motivation.
Final Thoughts
James Smith is bringing his signature energy, experience, and straight-up honesty to Dubai Active this October, and it’s going to be a day packed with ideas, laughs, and game-changing lessons.
Whether you’re building a business from scratch or looking to take yours to the next level, this event is one you’ll want to be part of.
From the mentorship session to the Neutonic meet and greet and the after-party vibes, this is more than just a masterclass, it’s a full weekend of learning, networking, and fun. So mark your calendar, grab your ticket, and get ready to level up your business with James Smith live in Dubai.
