Mike Thurston has teamed up with Vadim Fedotov, founder of Bioniq, to launch Hack You — a next-generation media platform based in Dubai.
Positioning itself as a global authority on elite performance, Hack You Media aims to move beyond surface-level content with in-depth conversations around physical, cognitive, and leadership development.
Backed by an initial $1.5 million investment, the entrepreneurial duo are setting out with a clear mission: to become the definitive voice on topics spanning science, longevity, mindset, and movement.
In a joint statement posted to Instagram, the pair announced: “Hack You Media is live.
“What started as a conversation between two people obsessed with performance — physical, cognitive, and leadership — has become something real.”
The funding has enabled the creation of a state-of-the-art facility in the heart of Dubai, fully equipped with top-tier audio and video production technology.
Hack You’s first major move will be taking over Thurston’s hit podcast First Things THRST, which recently broke into the UK’s top 10 entrepreneurship podcasts.
Guests set to return to the show include Bulletproof founder Dave Asprey, as well as Adeel Khan, and Menno Henselmans.
With a philosophy rooted in niche optimisation, expect laser-focused episodes that go deep on performance science and strategy.
Who Owns Hack You Media?
Vadim Fedotov is a former professional basketball player turned entrepreneur. At just 26, he became the youngest CEO across 48 countries, steering both multinational and publicly traded companies to success.
In 2019, he founded Bioniq — a bespoke nutrition brand offering personalised supplements based on clients’ deficiencies.
Bioniq has earned international recognition, securing investment from top European funds and attracting high-profile backers such as Manchester United’s Diogo Dalot and five-time Ballon d’Or winner Cristiano Ronaldo.
Mike Thurston, meanwhile, rose to prominence on YouTube through fitness content before expanding into business. He’s the founder of THRST, his own clothing line, and has also launched a coaching app. He is a long-standing partner in Bioniq.
Together, the pair bring a formidable blend of athletic discipline, entrepreneurial savvy, and online reach to Hack You Media — and with a world-class production base already in place, it looks set to make a serious impact.
SEE ALSO: Mike Thurston: From England To Dubai
