It’s been a busy few weeks for Gymshark. The iconic apparel brand, born in the UK, has been spreading its wings across the globe with the opening of several flagship stores.
A recent announcement confirmed its second, and biggest, base in New York City is just around the corner. But before that, Gymshark has cut the ribbon on its second location in Dubai.
Gymshark Mall of the Emirates officially swung open its doors on Tuesday, December 2, doubling the number of IRL shopping spots fans of the brand can visit in the Middle East.
It joins the existing store in Dubai Mall, planting a flag in both of the city’s most iconic retail destinations.
“We always believed that coming to the Middle East would be successful, but we are humbled at how the community here has embraced us,” said Hannah Mercer, Gymshark’s General Manager for Wholesale and Retail.
“Gymshark has become the place where athletes, creators and everyday lifters come together with a shared passion.
“That’s why we are so excited to accelerate the momentum with our second permanent store at the Mall of the Emirates.”
Inside the New Gymshark Mall of the Emirates Store
Spanning 468 square metres, Gymshark Mall of the Emirates brings the full, vibe-heavy experience to fitness-loving locals.
It’ll play host to the brand’s latest collections, Dubai-exclusive drops, and a dedicated personal shopping service.
Wrapped up in Gymshark’s signature clean, modern aesthetic — and complete with 3D-printed mannequins from community members and athletes — it slots seamlessly into the mall’s polished interior.
Gymshark has been working tirelessly to bolster its presence in Dubai. With the launch of its first store came a dedicated UAE website, complete with bespoke clothing adorned with Arabic calligraphy.
To celebrate the start of the Dubai Fitness Challenge last month, Gymshark also brought its Lifting Club to Kite Beach for a two-day activation packed with athlete meet-and-greets, giveaways, challenges and more.
Gymshark Mall of the Emirates is yet further proof of the apparel heavyweight’s dedication to establishing an omnichannel presence, broadening the options for supporters who want to connect with the brand away from the digital realm.
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